{"id":64861,"date":"2018-11-13T08:52:49","date_gmt":"2018-11-12T23:52:49","guid":{"rendered":"https:\/\/www.softantenna.com\/wp\/?p=64861"},"modified":"2018-11-13T08:52:49","modified_gmt":"2018-11-12T23:52:49","slug":"iphone-xr-sales-decline","status":"publish","type":"post","link":"https:\/\/softantenna.com\/blog\/iphone-xr-sales-decline\/","title":{"rendered":"\u8457\u540d\u30a2\u30ca\u30ea\u30b9\u30c8iPhone XR\u306e\u51fa\u8377\u4e88\u60f3\u30923000\u4e07\u53f0\u5f15\u304d\u4e0b\u3052"},"content":{"rendered":"<p><img decoding=\"async\" style=\"display:block; margin-left:auto; margin-right:auto;\" src=\"https:\/\/softantenna.com\/blog\/wp-content\/uploads\/2018\/11\/iphonexrcolors1-800x361.jpg\" alt=\"Iphonexrcolors1 800x361\" title=\"iphonexrcolors1-800x361.jpg\" border=\"0\" width=\"800\" height=\"361\" \/><\/p>\n<p>Apple\u95a2\u9023\u88fd\u54c1\u306e\u8457\u540d\u306a\u30a2\u30ca\u30ea\u30b9\u30c8Ming-Chi Kuo\u306f11\u670812\u65e5(\u73fe\u5730\u6642\u9593)\u3001iPhone XR\u306e\u51fa\u8377\u6570\u304c\u5f93\u6765\u4e88\u60f3\u3092\u4e0b\u56de\u308b\u3068\u3059\u308b\u65b0\u305f\u306a\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u3092\u516c\u958b\u3057\u307e\u3057\u305f(<a href=\"https:\/\/www.macrumors.com\/2018\/11\/12\/kuo-iphone-xr-shipment-estimates\/\">MacRumors<\/a>)\u3002<\/p>\n<p>iPhone XS\u3084\u30ec\u30ac\u30b7\u30fciPhone(iPhone 8\u306a\u3069)\u306e\u9700\u8981\u306b\u3088\u3063\u3066\u3044\u304f\u3089\u304b\u306f\u76f8\u6bba\u3055\u308c\u308b\u3082\u306e\u306e\u3001iPhone\u5168\u4f53\u306e\u51fa\u8377\u6570\u306f2019\u5e74\u306e\u7b2c1\u56db\u534a\u671f\u306715%\u301c20%\u6e1b\u5c11\u3059\u308b\u3068\u4e88\u60f3\u3057\u3066\u3044\u307e\u3059\u3002\u3059\u306a\u308f\u3061\u4eca\u56db\u534a\u671f\u306eiPhone\u5168\u4f53\u306e\u51fa\u8377\u6570\u306f\u524d\u56de\u4e88\u60f3\u306e7500\u301c8000\u4e07\u53f0\u3068\u540c\u3058\u3067\u3059\u304c\u3001\u6765\u5e74\u306e\u7b2c1\u56db\u534a\u671f\u306e\u898b\u7a4d\u3082\u308a\u304c\u524d\u56de\u4e88\u60f3\u306e5500\u301c6000\u4e07\u53f0\u304b\u30894700\u301c5200\u4e07\u53f0\u306b\u5f15\u304d\u4e0b\u3052\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p>We have reduced our iPhone XR shipment estimation from 100mn units to 70mn during the new product lifecycle (4Q18\u20133Q19) for the following reasons: 1) Negative impacts on consumer confidence from the trade war, especially in the Chinese market, 2) expectations from more users for more affordable XR or the dual-camera and narrower bezel design to be provided at the current price level, and 3) competition from Huawei's Mate 20 series. We have reduced our XR shipment estimations for 4Q18, 1Q19, and 2Q19 by 30\u201335%, 25\u201330%, and 25\u201330% to 30\u201335, 20\u201325, and 10\u201315mn units, respectively.<\/p><\/blockquote>\n<p>iPhone XR\u306b\u95a2\u3057\u3066\u306f\u30012018\u5e74\u7b2c4\u56db\u534a\u671f\u304b\u30892019\u5e74\u7b2c3\u56db\u534a\u671f\u3092\u901a\u3057\u305f\u51fa\u8377\u306e\u4e88\u60f3\u30921\u5104\u53f0\u304b\u30897000\u4e07\u53f0\u306b\u30013000\u4e07\u53f0\u5206\u6e1b\u5c11\u3059\u308b\u3068\u4e88\u6e2c\u3057\u3066\u304a\u308a\u3001\u6e1b\u5c11\u306e\u7406\u7531\u3068\u3057\u3066\u306f\u3001\u4e2d\u56fd\u5e02\u5834\u306b\u304a\u3051\u308b\u8cbf\u6613\u6226\u4e89\u306e\u60aa\u5f71\u97ff\u3084\u3001\u6d88\u8cbb\u8005\u306e\u4fe1\u983c\u611f\u3078\u306e\u60aa\u5f71\u97ff\u3001\u73fe\u884c\u306eXR\u3088\u308a\u3082\u3088\u308a\u5b89\u304f\u6027\u80fd\u306e\u9ad8\u3044\u88fd\u54c1\u3078\u306e\u671f\u5f85\u3001Huwaei Mate 20\u30b7\u30ea\u30fc\u30ba\u306a\u3069\u7af6\u5408\u88fd\u54c1\u306e\u767b\u5834\u306a\u3069\u3092\u3042\u3052\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>iPhone XR\u306b\u95a2\u3057\u3066\u306f\u4ee5\u524d\u65e5\u7d4c\u304c<a href=\"https:\/\/softantenna.com\/blog\/iphone\/ipone-xr-additional-production-canceled\/\">\u5897\u7523\u306e\u4e2d\u6b62\u304c\u6307\u793a\u3055\u308c\u305f<\/a>\u3068\u3082\u4f1d\u3048\u3066\u304a\u308a\u3001\u5f53\u521d\u306e\u4e88\u60f3\u3088\u308a\u58f2\u308c\u884c\u304d\u304c\u4f4e\u8ff7\u3057\u3066\u3044\u308b\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple\u95a2\u9023\u88fd\u54c1\u306e\u8457\u540d\u306a\u30a2\u30ca\u30ea\u30b9\u30c8Ming-Chi Kuo\u306f11\u670812\u65e5(\u73fe\u5730\u6642\u9593)\u3001iPhone XR\u306e\u51fa\u8377\u6570\u304c\u5f93\u6765\u4e88\u60f3\u3092\u4e0b\u56de\u308b\u3068\u3059\u308b\u65b0\u305f\u306a\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u3092\u516c\u958b\u3057\u307e\u3057\u305f(MacRumors)\u3002 iPhone XS\u3084\u30ec\u30ac [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":64862,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"swell_btn_cv_data":"","footnotes":""},"categories":[15],"tags":[4169],"class_list":["post-64861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iphone","tag-iphonexr"],"_links":{"self":[{"href":"https:\/\/softantenna.com\/blog\/wp-json\/wp\/v2\/posts\/64861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/softantenna.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/softantenna.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/softantenna.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/softantenna.com\/blog\/wp-json\/wp\/v2\/comments?post=64861"}],"version-history":[{"count":0,"href":"https:\/\/softantenna.com\/blog\/wp-json\/wp\/v2\/posts\/64861\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/softantenna.com\/blog\/wp-json\/wp\/v2\/media\/64862"}],"wp:attachment":[{"href":"https:\/\/softantenna.com\/blog\/wp-json\/wp\/v2\/media?parent=64861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/softantenna.com\/blog\/wp-json\/wp\/v2\/categories?post=64861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/softantenna.com\/blog\/wp-json\/wp\/v2\/tags?post=64861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}